01 / Challenge
The thing that had to change.
Shift swaps happen in fragmented conversations where context disappears and managers become a bottleneck. The new flow had to feel faster than texting.
10 / Workforce · Marketplace · SaaS
ShiftTrader
Turn shift chaos into a marketplace.
The assignment
A free shift trading product that helps frontline teams swap, pick up, and cover work without the group chat scramble.
ShiftTrader gives a familiar workplace behaviour the structure it was missing: visible availability, clear action, and faster coverage.
Audience
Frontline teams and managers
Core offering
Shift swapping and coverage
02 / Response
A system built around the truth.
We made active shifts the interface, with immediate trade and pickup actions, clear incentives, and language tailored to frontline teams.
03 / Outcome
Ready to meet the world.
A straightforward workforce tool whose value is visible before registration and understandable across healthcare, retail, hospitality, and warehouses.
The live experience
Not a concept.
The thing itself.
Designed for real use
The process
Clarity before craft.
Craft before noise.
Find the signal
Distil the market, audience tension, and commercial ambition into one useful strategic premise.
Build the system
Shape the identity, product language, and interaction model as one connected experience.
Make it real
Engineer, test, and launch the smallest complete version that can earn attention and trust.
What we delivered
Product positioningMarketplace UXInterface systemIndustry pathwaysEngineeringLaunch
See it in the wild
Visit ShiftTrader